India may be a country of village and farmers where quite 60 percent of its population lives in rural areas. The development process without inclusion of rural India is thus lop-sided and unsustainable.
Rural development has always been the prime independence. All Five Year Plans were focused towards the special advantage of the agricultural community. Some of the objectives are achieved et al. have failed but the trouble for further development has not ceased one among the foremost notable examples within the Operation Flood.An operation started by the Dairy Development Board, the
concept was high production of milk and dairy products.
the scheme was very successful in Punjab, Haryana, Gujarat, Madhya Pradesh and thus the assembly of milk and milk based products jumped exponentially. Further the products we reexported yielding high return of exchange . yet another breakthrough was the revolution , which coincided with unprecedented crop of vegetable production within the country.
The import of food grains was reduced on-fourth thus saving tons of cash for the country. Experts say that India, thus far has remained untouched with the present economic slowdown. There could be many reasons for it. Fundamentals of monetary institutions are very strong in India. Population of India feel easier due to the domestic consumption of India. Globalization and liberalization has accelerated the pace of transformation, often to complex levels.
The agricultural sector employs 70 percent of the national workforce, contributes a handsome 23per cent to the GDP, and isn’t any more regarded to be the poor cousin in India’s growth equation. It has now opened the floodgates of opportunity for those curious about making careers during this field. Ifexperts are to be believed, agriculture may very well end up to be the foremost under-appreciated driver of India’s structural growth acceleration over the approaching decade.
Factors which can be attributed to this recent upsurge are increasing export potential and rapidly growing domestic demand fuelled by the booming retail market.One of the pioneering initiatives that
have fuelled the demand for qualified professionals within the agrisector is that the e-choupal experiment of ITC. E-choupal may be a quiet digital revolution that has been reforming the lives of farmers in remote Indian Villages.
E-choupals are village Internet kiosk managed by farmers, which enable the agriculture community to access ready information on the weather and market prices.
With the introduction of such a thought within the agricultural market place, the demand for rural managers started moving from the theoretical cooperative space to structured corporate buying.
thus a typical Rural Manager would have the satisfaction of working with farmers,earning an honest pay package and luxuriate within the prestige attached to working with a reputed corporate.On the
retailing front, starting with RPG’s entry into the retail segment through its erstwhile partnership with Food world and later with the entry of players like Big Bazaar, Reliance, Bharti and Subhiksha, there has been a requirement for managers who can possibly comprehend this sort of business better. Also, the failure of the cooperative banking industry led to the private sector banks foraying into the rural territory. As these bank usually don’t have a branch network in rural India, that they had to return up with innovative solutions to succeed in the tiny and remote customers.
knowledge of rural management graduates can thus be very handy during this sector.India is predominantly a rural based economy and development of rural economy would be the priority area
for policymakers and the Government. Rural development has a significant impact on
